Max Verstappen's Red Bull F1 car turned up on the SEMA 2025 floor in Las Vegas — a 4× World Champion's machine parked at the world's biggest automotive show, and one of the most talked-about moments of the week. No press release, no studio: LGI on the floor, camera in hand, filming the RB21 among people who knew exactly what they were looking at.
When F1 meets
car culture.
A 4× F1 World Champion's car at SEMA is a rare collision of motorsport and car culture. To put your brand inside that story, let's talk.